Why choose a custom built database
When there are so many options - pre-packed software, online services, and so on - is it really worth the trouble and expense of having your own database?
This is obviously a very important question - you need to know what you will get with a custom built database system that you cannot get elsewhere.
Like any custom built software the system can be tailored to your exact requirements which can make quite a difference in efficiency and ease of use.
But I think there is an even more important factor which is this:
You have complete freedom to re-design, change, add new features and use your data in any way you choose.
In business requirements change over the years, and also as you collect more information about your business and your customers (and learn more about the capabilities of a database) you can often see ways of using your data that you didn't dream of to begin with.
If you would like to know more about databases and how they work check out my (I hope) simple explanation of databases and do contact me if you have any questions.